SAMSUNG ENABLING $1B IN REVENUE

Samsung Home Appliances had done zero sales in Home Builder market. Our B2B campaign launched a new division offering connected kitchen appliances for new home subdivisions and multi-family dwellings. According to Samsung, reaching lofty sales goals in the first 18 months could not have happened without us.

This sales video kicked off the pitch to home builders.

Ad concepts leveraged affinity for the Samsung brand and deployed across display, paid social, and print.

Automated Lead Gen Campaign 

Program & Product Website

VITRUE SOCIAL MARKETING MANAGEMENT

BAYER A MOVEMENT TO SAVE A SPECIES

The peace movement had the peace symbol. Guitar Hugger has this.

GOOD 2 GROW KID'S JUICE REBRAND

The product was doing well as an impulse purchase at C-stores, but to gain acceptance among moms and grocery retailers, we had to change everything. As a result, it became the fastest growing children's beverage brand in the U.S.

Before

After

Pre-roll & Broadcast Video

Social Activation (back when Vine was a thing)

Website Integrating Brand Voice & Social Feeds

RACETRAC BALANCING BRAND & PROMOTIONS

Differentiating from convenience store competitors and establishing brand preference,  required a recognizable, engaging brand voice. We infused brand personality into everything done to drive sales.

Outdoor

A Facebook app asks a series of questions to determine the perfect personalized fountain drink combo.

Video

Radio Spots