BAYER A BRAND MOVEMENT TO SAVE A SPECIES

Packaged goods trying to do good.

The peace movement had the peace symbol. Guitar Hugger has this.

SAMSUNG B2B NEW REVENUE STREAM $1B IN 18 MONTHS

Samsung Home Appliances had done zero sales in the home builder channel. Our marketing and sales support campaign launched a new division providing connected appliances to new home subdivisions. According to Samsung, reaching lofty sales goals in the first 18 months could not have happened without us.

This sales video kicked off the pitch to home builders.

KIA RACING A TIME TRIAL ACROSS THE INTERNET

Kia Racing needed to boost brand engagement and demonstrate value to Kia dealers. From a landing page, users would start the clock for a competition to win a new car. 

VIDEO REEL

VITRUE B2B SOCIAL MARKETING PLATFORM

Likes will never replace brand love.

GOOD 2 GROW KID'S JUICE REBRAND

The product was doing well as an impulse purchase at C-stores, but to gain acceptance among moms and grocery retailers, we had to change everything. Our rebrand and sales and marketing efforts helped it became the fastest growing children's beverage brand in the U.S.

Before

After

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DO THE IMPOSSIBLE CONVINCE PEOPLE CARPOOL 

Most of us realize carpooling is a good idea, but everyone seems to have an excuse for not doing it. We took this insight head-on and created an app to eliminate the excuses. Users can now find carpoolers matching their routes and schedules. They can organize favorites, message a change of plans, and earn points for logging miles. An integrated marketing campaign led with the consumer mindset.

Find carpooling matches who drive the same routes and locations.

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RACETRAC A BRAND & PROMOTIONS BALANCING ACT

Differentiating from convenience store competitors and establishing brand preference,  required a recognizable, engaging brand voice. We infused brand personality into everything done to drive sales.

This social experience asks a series of questions to determine the perfect personalized fountain drink combo.

Radio Spots

OUTDOOR & PRINT

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SIDE HUSTLE SOLO ACT

For this CBD start up, I designed the brand & packaging

and built a Shopify e-commerce site.

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AND SO MUCH MORE

Recent work samples in other categories and brand voices are an email away.