BAYER A MOVEMENT TO SAVE A SPECIES
The peace movement had the peace symbol. Guitar Hugger has this.
VITRUE SOCIAL MARKETING MANAGEMENT
SAMSUNG ENABLING $1B IN REVENUE
Samsung Home Appliances had done zero sales in Home Builder market. Our B2B campaign launched a new division offering connected kitchen appliances for new home subdivisions and multi-family dwellings. According to Samsung, reaching lofty sales goals in the first 18 months could not have happened without us.
This sales video kicked off the pitch to home builders.
Ad concepts leveraged affinity for the Samsung brand and deployed across display, paid social, and print.
Automated Lead Gen Campaign
Program & Product Website
GOOD 2 GROW KID'S JUICE REBRAND
The product was doing well as an impulse purchase at C-stores, but to gain acceptance among moms and grocery retailers, we had to change everything. As a result, it became the fastest growing children's beverage brand in the U.S.
Pre-roll & Broadcast Video
Social Activation (back when Vine was a thing)
Website Integrating Brand Voice & Social Feeds
RACETRAC BALANCING BRAND & PROMOTIONS
Differentiating from convenience store competitors and establishing brand preference, required a recognizable, engaging brand voice. We infused brand personality into everything done to drive sales.
A Facebook app asks a series of questions to determine the perfect personalized fountain drink combo.