BAYER A MOVEMENT TO SAVE A SPECIES

The peace movement had the peace symbol. Guitar Hugger has this.

VITRUE SOCIAL MARKETING MANAGEMENT

SAMSUNG ENABLING $1B IN REVENUE

Samsung Home Appliances had done zero sales in Home Builder market. Our B2B campaign launched a new division offering connected kitchen appliances for new home subdivisions and multi-family dwellings. According to Samsung, reaching lofty sales goals in the first 18 months could not have happened without us.

This sales video kicked off the pitch to home builders.

Ad concepts leveraged affinity for the Samsung brand and deployed across display, paid social, and print.

Automated Lead Gen Campaign 

Program & Product Website

GOOD 2 GROW KID'S JUICE REBRAND

The product was doing well as an impulse purchase at C-stores, but to gain acceptance among moms and grocery retailers, we had to change everything. As a result, it became the fastest growing children's beverage brand in the U.S.

Before

After

Pre-roll & Broadcast Video

Social Activation (back when Vine was a thing)

Website Integrating Brand Voice & Social Feeds

RACETRAC BALANCING BRAND & PROMOTIONS

Differentiating from convenience store competitors and establishing brand preference,  required a recognizable, engaging brand voice. We infused brand personality into everything done to drive sales.

Outdoor

A Facebook app asks a series of questions to determine the perfect personalized fountain drink combo.

Video

Radio Spots

HOOTERS A CLASSIC & CONTROVERSIAL BRAND

If ever a brand needed to modernize. Amiright?

In the current social landscape, it's a dilemma. This is a brand that can be perceived as tone deaf to modern values.  How can that be fixed so its service industry workers can maintain their livelihoods at a time when the restaurant  industry is taking a beating?

We uncovered the essential relevant truth for the brand. Relevant to millennials & Gen Z, and authentic to Hooters timeless brand values of fun, acceptance, and community. Consumer insight research confirmed modern audiences are open to a brand being body-positive/sex-positive as long as it is radically inclusive and does not exploit sexuality to market products.

Throwing in the throwback trend that has Gen Z yearning for analog, helped us land on the perfect value prop for a complete brand overhaul: Old School is Cool. This brand refresh combines retro-cool graphics with updated food pics and a modern take on an authentic Hooters Girl.

Video Promoting March Madness