KIA RACING A TIME TRIAL ACROSS THE INTERNET
Kia Racing needed to boost brand engagement and demonstrate value to Kia dealers. From a landing page, users would start the clock for a competition to win a new car.
SAMSUNG CREATING A $1B REVENUE STREAM
Samsung Home Appliances had done zero sales in the Home Builder channel. Our B2B campaign launched a new division offering connected kitchen appliances for new home subdivisions and multi-family dwellings. According to Samsung, reaching lofty sales goals in the first 18 months could not have happened without us.
This sales video kicked off the pitch to home builders.
VITRUE SOCIAL MARKETING PLATFORM
Likes will never replace brand love.
BAYER A MOVEMENT TO SAVE A SPECIES
Packaged goods trying to do good.
The peace movement had the peace symbol. Guitar Hugger has this.
GOOD 2 GROW KID'S JUICE REBRAND
The product was doing well as an impulse purchase at C-stores, but to gain acceptance among moms and grocery retailers, we had to change everything. Our rebrand and sales and marketing efforts helped it became the fastest growing children's beverage brand in the U.S.
SIDE HUSTLE SOLO ACT
For this CBD start up, I designed the brand & packaging
and built a Shopify e-commerce site.
HOOTERS BRAND MAKEOVER
To help a classic American brand thru the pandemic and connect to a modern audience, we overhauled its image from top to bottom. Researching Gen Z and Millennial attitudes revealed some surprising and relevant insights.
Luckily for Hooters, 80's old school is the new cool. This insight was the foundation for our design system.
RACETRAC BALANCING BRAND & PROMOTIONS
Differentiating from convenience store competitors and establishing brand preference, required a recognizable, engaging brand voice. We infused brand personality into everything done to drive sales.
A Facebook app asks a series of questions to determine the perfect personalized fountain drink combo.