DO THE IMPOSSIBLE. CONVINCE PEOPLE TO CARPOOL.
Our client had the mandate to ease traffic on Georgia's highways by encouraging people to rideshare. The problem is, most have an excuse for not doing it. It's not convenient. We don't have anyone to carpool with. It's a good thing to do for reducing traffic and pollution, but it's a hassle.
We took the "excuses" insight head-on and created an app to eliminate them.
Start by finding carpoolers with similar commutes.
If you like, schedule different carpoolers for different days.
Message them when your plans change.
Earn points and prizes for logging your ridesharing miles.
An integrated marketing campaign zeroed in on the universal human excuse.
Things We Did
Mobile App | Integrated Multi-channel Campaign | Display | Online Video & Radio | OOH | Paid & Organic Social