DO THE IMPOSSIBLE CONVINCE PEOPLE TO CARPOOL 

Challenge  Georgia Commute Options had the mandate to ease traffic on Georgia's highways by encouraging people to rideshare. The problem is, most of us have an excuse for not doing it. It's not convenient. We don't have anyone to carpool with. We know it's a good thing to do for reducing traffic and pollution, but it's a hassle.

Solution  We took the "excuses" insight head-on and created an app to eliminate them. Users can find carpoolers to match their routes and schedules, organize favorites, message scheduling changes, and earn points for logging rideshare miles. Our marketing campaign led with acknowledgment of the excuses people have.

With the GA Commute App, find carpoolers with similar commutes.

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If you like, schedule different carpoolers for different days.

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Message them when your plans change.

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Earn points and prizes for logging your ridesharing miles.

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An integrated marketing campaign zeroed in on the universal human truth.