KIA RACING A TIME TRIAL ACROSS THE INTERNET
The Situation Kia's race program was underleveraged for the brand and underappreciated by Kia dealers.
The Solution We created a unique digital experience inspired by the speed and excitement of racing. From a landing page, users would start the clock for a competition to win a new car. This race is like a scavenger hunt looking for clues across Google search and Kia social pages. It even gives local Kia dealers the opportunity to engage with racers within their footprints.