KIA RACING A TIME TRIAL ACROSS THE INTERNET

The Situation Kia's race program was underleveraged for the brand and underappreciated by Kia dealers. 
The Solution We created a unique digital experience inspired by the speed and excitement of racing.  From a landing page, users would start the clock for a competition to win a new car. This race is like a scavenger hunt looking for clues across Google search and Kia social pages. It even gives local Kia dealers the opportunity to engage with racers within their footprints. 

Racers start the clock to get their first clue.

With the timer running in the background, users follow a series of clues across search, Kia social pages, and dealership sites.

Finishing the race measures purchase intent.