DON'T BLINK. YOU'LL MISS THE REVENUE STREAM.
Kia Racing / Kinetic Motorsports
Challenge
Kia's official race team, Kinetic Motorsports, was launching a line of aftermarket performance parts into Kia dealerships–a business model familiar to the industry. We had to help Kia dealers embrace this new revenue stream.
Solution
We attacked the assignment on many fronts. We designed the race team's brand, hyped their wins, built dealer and consumer websites, and marketed the program to both dealers and consumers. We also helped develop product, pricing, and sales strategies.
Instore 8' wall cling optical illusion.
Social Activation
A time trial across the internet. A scavenger hunt across Kia social pages and local dealership sites.
Racers start the clock to get their first clue.
With the timer running in the background, users follow a series of clues across search, Kia social pages, and dealership websites.
Finishing the race measures purchase intent.
B2B Website
Results
Kia Motors America was a big believer in our strategy. They hosted Kinetic Accessories at annual dealer shows, readily endorsed the program as a valuable dealer revenue stream, and became a partner in promoting cause-related products to benefit breast cancer research.
At its peak, Kinetic sold to 350 of 775 Kia dealers and reached $1.6m in annual sales.
Things We Did
B2B & B2C Website | Online Car Configurator | Social Activations | Sales Videos | POS Materials | Trade Show Experience | Email Campaigns | Product Strategy, Design & Photography | Sales Strategy |