SAMSUNG B2B LAUNCHING A NEW DIVISION
Samsung Home Appliances hadn't done business in the home builder channel before we started working with them. It's a category with long sales cycles and competitors like GE and Whirlpool had dominated for decades.
Our integrated marketing and sales support campaign addressed seven key issues needed to convince builders to embrace Samsung. Chief among them were consumer product appeal, innovation, warranty, and service network.
It was a success that astounded the company. $1B in sales quotes in the first 18 months. According to Samsung, it never would have happened without us.
This sales video kicked off the pitch to home builders.