SAMSUNG APPLIANCES: LAUNCHING A NEW B2B DIVISION

Challenge 

Samsung Home Appliances hadn't done business in the home builder channel before we started working with them. It's a category with long sales cycles and competitors like GE and Whirlpool had dominated for decades.

 

Solution 

Our integrated marketing and sales support campaign addressed seven key issues needed to convince builders to embrace Samsung. Chief among them were consumer product appeal, innovation, warranty, and service network.

 

Results

It was a success that astounded the company. $1B in sales quotes in the first 18 months. According to Samsung, it never would have happened without us.

This sales video kicked off the pitch to home builders.

A multi-channel ad campaign leveraged affinity for the Samsung brand.

An automated drip campaign walked builders through the issues and down the purchase funnel.

Our website included build-a-brochure tool so salespeople could easily build custom presentations.

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