Range of Experience
A CREATIVE CHAMELEON
I've worked at some great agencies on huge brands, but my most recent experience building a 65-person in-house agency has been my biggest and most rewarding challenge. It took consensus-building, problem-solving, change-managing, partnership-forging, and team-developing skills I didn't realize I had in me. I learned to create change without disrupting, inspire while listening, and navigate bureaucracy by actualizing its ambitions.
Through my in-house adventure, I've accumulated repeatable, scalable practices certain to help other organizations and some special knowledge that can help agencies better relate to clients.
I've worked at some great agencies on huge brands, but my most recent experience building a 65-person in-house agency has been my biggest and most rewarding challenge. It took consensus-building, problem-solving, partnership-forging, and team-developing skills I didn't realize I had. I learned to create change without upheaval, inspire while listening, and navigate bureaucracy by actualizing its ambitions.
Through my in-house adventure, I've accumulated repeatable, scalable practices geared toward helping marketing teams flourish, and agencies better relate to clients.
Leadership Philosophy
TAKE CARE OF PEOPLE & THEY'LL TAKE CARE OF YOU
People don’t leave bad jobs. They leave bad bosses. Typically, it’s because they aren’t being heard or they don’t see a path for growth. Or they’re just not empowered to do their best work.
The solution? Create meaning and purpose. Honor people for who they truly are. Build a sense of community. Do these things while also maintaining a high standard of work. It will keep people motivated and committed. And it keeps the company productive and profitable.
MAKE THEIR GOALS YOUR GOALS
I've found the strategy for managing up works just as well when managing down. It's about learning a team member's goals and assisting them in reaching those goals. Finding common ground with company goals is the sweet spot.
Unique Creative Process
3 ROOMS CROSS-FUNCTIONAL COLLABORATION
Getting a shot at the big idea, visibility into how their deep dive skillset plugs into down-line success, and building camaraderie through structured collaboration. These are outcomes of a process I developed for creating integrated brand experiences, based on successful methods tech startups and marketing organizations bring to the creative process.
And it was partially inspired by, none other than, Walt Disney.
Called 3 Rooms, it breaks down silos, builds morale, and makes a positive impact on the creative work environment.
Case and point, an award-winning 3 Room idea a brand manager and a digital strategist brought to the table.