TAKE CARE OF PEOPLE & THEY'LL TAKE CARE OF YOU
For a modern marketing organization to thrive, it needs to make great work and be a great workplace. When people leave jobs, it’s often because they aren't being heard, don’t see a growth path, or aren't empowered to do their best work.
Create meaning and purpose. Honor people for who they truly are. Build a sense of community. Do these things while also maintaining a high bar for the work. That keeps people motivated and committed. And keeps the company productive and profitable.
MAKE THEIR GOALS YOUR GOALS
An ideal way to manage is to serve. Serve your employees the same way you would bosses and clients. Learn their goals and come up with ideas to help them achieve those goals. I've had a lot of practice working this way while finding the overlap with company goals. Helping the team member and the organization each achieve 100% of what they're looking for is a noble pursuit.
Unique Creative Process
Getting a shot at the big idea. Visibility into how their deep dive skillset plugs into down-line success. And building camaraderie through energized collaboration. These are outcomes of a process I developed for creating integrated brand experiences, based on the best of what tech startups and marketing agencies bring to the creative process.
And it was inspired by, of all people, Walt Disney.
Called 3 Rooms, it breaks down silos, builds morale, and makes a positive impact on the creative work environment.
Here's an award-winning 3 Room idea an account manager and a digital strategist brought to the table.