EMPOWERING
THE WORKER IN ALL OF US.

Challenge 

Sqwincher rehydration products help the commercial-industrial sector meet OSHA requirements for worker safety. They were well-established in the category but faced growing competition from massive brands like Gatorade and Powerade.    
 

Solution

We challenged those consumer giants at their own game with a campaign that dignified those who relied on Sqwincher. The Athletes of Industry.