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EMPOWERING
THE WORKER INSIDE ALL OF US.

Sqwincher

Challenge 

Sqwincher rehydration products help the commercial-industrial sector meet OSHA requirements for worker safety. They were well-established in the category but faced growing competition from massive brands like Gatorade and Powerade.    
 

Solution

We challenged those consumer giants at their own game with a campaign that dignified those who relied on Sqwincher. The Athletes of Industry. 

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