Brand Experience: Online & IRL
The year GE's Ecco Imagination campaign won a National Gold Effie, it was one of two BBDO campaigns to do so. The second was stolen and never recovered.
A time trial across the internet. A scavenger hunt for clues in Google search, Kia social pages, and local dealer sites.
Racers start the clock to get their first clue.
With the timer running in the background, users follow a series of clues across search, Kia social pages, and dealership sites.
Finishing the race measures purchase intent.
An unconventional media placement.
Making bad news sound less bad.