IN-HOUSE AGENCY
DEVOUR

WORLD-CLASS CREATIVE FOR INSATIABLE BRANDS​

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I spearheaded the creative vision for its first-ever in-house agency at Go To Foods. Devour's mission is to create breakthrough work that drives business results. Essentially, we became the AOR for seven multi-national brands with $5.5B in annual revenue.

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We repositioned all seven brands and instilled a challenger brand mindset. We reconfigured the team by recruiting award-winning talent, reinvented ways of working, scaled best practices across the org, and saved over $1M in the first year. In the process, we displaced external agencies and did better work faster.

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Capabilities include brand positioning & design, creative strategy, brand stewardship across all consumer touchpoints, and fully integrated omnichannel marketing campaigns.