IN-HOUSE AGENCY
DEVOUR

WORLD-CLASS CREATIVE FOR INSATIABLE BRANDS​

​

I led the creative vision for building the first-ever in-house agency at Go To Foods. Branded Devour, the mission is to create breakthrough work that drives business results. Essentially, we became the AOR for seven multi-national brands with $5.5B in annual revenue.

​

We repositioned all seven brands and instilled a challenger brand mindset. We recruited award-winning talent, reinvented ways of working, scaled best practices across the org, and saved over $1M in the first year. In the process, we displaced world-class agencies and did better work faster.

​

Our capabilities include brand positioning, design & embedding, creative strategy, brand stewardship across all consumer touchpoints, AI marketing, and fully integrated omnichannel campaigns.