FIGHTING MALNUTRITION
AND MELTDOWNS.
Good 2 Grow
Challenge
Getting nutrition into kids can be a struggle. This juice brand appealed to kids but not to health-conscious moms or grocery retailers. Even though it's 100% juice, toy character tops and brand names that made it sound sugary created an unhealthy perception.
Solution
Consumer research gave us an insight. With a topper kids can't resist and 100% juice inside, Good 2 Grow is a secret weapon for getting kids to drink something healthy. We renamed it, rebranded it, redesigned the packaging, and created a new messaging platform.
Before
After
An award-winning influencer program (back when Vine was a thing).
The website we built led with brand voice and integrated social feeds.
Results
With the new positioning, the brand was accepted into retailers like never before. Good 2 Grow gained shelf space at the big grocery chains and quickly became the fastest-growing kid's beverage in the country.
Things We Did
Rebrand | Repositioning | Logo | Package Design | Brand Guides | Website | Integrated Multi-channel Campaigns | Campaign Landers | Pre-roll Video | Social Experience | SEO | Display Ads | Trade and Consumer Print | In-store Promos | POS