GOOD 2 GROW KID'S JUICE REBRAND
The product was doing well as an impulse purchase in C-stores but wasn't gaining traction among grocery retailers or health-conscious moms. The product inside was not the problem. It was 100% juice. The things to address were the perception created by toy character toppers and the brand names that made it sound sugary.
A lot had to change. The topper attracted kids, but the branding and messaging needed to appeal to moms. So we renamed and rebranded it, redesigned the packaging, and created a new messaging platform. Then we brought the brand to life across sales materials, a new website, and an integrated marketing campaign. All of our decisions were informed by consumer research that utilized Affinnova eye tracking.
Good 2 Grow gained shelf space at the big grocery chains and quickly became the fastest-growing kid's beverage in the country.