JUICING A CONNECTION WITH GEN Z
JAMBA
Jamba's mission has always been simple: help each person feel better when they walk out than when they walked in. We understand that today's audiences seek more than just achievements; they’re on a profound journey toward personal fulfillment. The brand positioning we created is deeply rooted in this human truth, aiming to create connections that resonate on a personal level. This brand relaunch video got a standing ovation at the bi-annual franchisee conference.
To establish consistent brand playbooks for all seven Got To Foods brands, we conducted extensive discovery, research, and competitive audits to crystalize brand positioning for each.
The result? Streamlined templates that enhance brand coherence and build its equity over time.
JAMBA BRAND HOUSE
The Jamba Brand Playbook includes voice & tone, viz ID, and follows the template we created for all our brands.