BLINK, AND YOU'LL MISS THE RENEVUE STREAM

Kia's official race team, Kinetic Motorsports, was launching a line of aftermarket performance parts to generate a new revenue stream for Kia dealerships. I attacked the assignment on many fronts. I designed the Kinetic brand, dealer and consumer websites, CRM, and dealership POP. I even helped develop products and strategies for pricing and sales.