RACETRAC A BRANDING & PROMOTIONS BALANCING ACT

Challenge  

Profits are realized in the C-store business by pulling people from the gas pumps and into the store to buy something. At the same time, differentiating from competitors to drive brand preference is a challenge because all the big chains have arrived at a significant degree of product parity.

Solution

Our approach was to infuse an ownable brand voice into everything we were doing to drive sales. Human, fun, and helpful were key personality traits informing a series of promotional campaigns.

Results

For Sodapalooza and Free Coffee Week promotions, we consistently broke year-over-year sales records.

A social experience asks a series of questions to determine your personalized fountain drink recipe.

Ultimately, the Drink Shrink algorithm serves up a drink combo that fits your unique personality.

Promotional Outdoor with brand voice.

Radio spots in an ownable brand formatt.