BRANDING AND PROMOTIONS
MAKING NICE.
RaceTrac
Challenge
C-stores make money when people come inside to buy something. At the same time, differentiating to drive brand preference is a challenge because competitors have very similar product offerings.
Solution
Our approach was to infuse a likable, ownable brand voice into everything we did to drive sales.
A multi-channel campaigns included a FB quiz to determine your personalized fountain drink recipe.
Ultimately, the Drink Shrink algorithm serves up a drink combo that fits your unique personality.
We gave radio spots a campaignable brand platform.
Results
Sodapalooza and Free Coffee Week promotions consistently broke year-over-year sales records.
Things We Did
Integrated Multi-channel Campaigns | Campaign Landers | Broadcast & Online Video & Radio | OOH | Display Ads | Web Apps | Email | Paid & Organic Social | Point-of-sale Materials | LTO Promotions | Employee Recruitment Campaigns