VITRUE SOCIAL MARKETING
Vitrue is a B2B platform that helps brands manage social marketing programs. Their customer was generally under the impression that success on social media could be measured by the number of Likes collected.
Our goal was to communicate Virtue's ability to go beyond Likes to nurture more meaningful relationships with consumers–to nurture brand love. The campaign leverages instantly recognizable symbols of love and shows how they lose meaning if they become icons of Like instead.
Not long after the campaign launched, Vitrue was bought by Oracle. The CEO and CMO credited the brand perception created by our campaign as critical to closing the deal.