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NOT ON OUR WATCH.
Some brands assume success on social media is measured by the number of Likes collected.
Our goal was to convince marketers that Vitrue's social marketing platform goes beyond Likes to nurture more meaningful consumer relationships. Vitrue nurtures brand love.
Not long after the campaign launched, Vitrue was bought by Oracle. The CEO and CMO credited the brand perception created by our campaign as critical to closing the deal.
Things We Did
Digital & Traditional Campaign | Print | Display | Paid Social | Website | Trade Show Marketing & Materials
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