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BRAND LIKE?
NOT ON OUR WATCH.
Vitrue
Challenge
Some brands assume success on social media is measured by the number of Likes collected.
Solution
Our goal was to convince marketers that Vitrue's social marketing platform goes beyond Likes to nurture more meaningful consumer relationships. Vitrue nurtures brand love.
Results
Not long after the campaign launched, Vitrue was bought by Oracle. The CEO and CMO credited the brand perception created by our campaign as critical to closing the lucrative deal.
Things We Did
Digital & Traditional Campaign | Print | Display | Paid Social | Website | Trade Show Marketing & Materials
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