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DO THE IMPOSSIBLE. CONVINCE PEOPLE TO CARPOOL.
GEORGIA COMMUTE OPTIONS
The goal was to ease traffic on Georgia's highways by promoting ridesharing. However, many people found it inconvenient and lacked carpool partners, despite the benefits for traffic and pollution reduction. We addressed the obstacles by creating an app to help users find carpoolers with similar commutes.
With the Georgia Commuter App, people could find carpoolers, schedule rides, and send direct massages when plans had to change.
Our marketing campaign took the excuses for not carpooling head-on.
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