STANDING APART IN HEARTS & MINDS 

I led brand projects to reposition our brands, each built on an authentic brand story and anchored in a universal human truth, the emotional connection that makes the brand meaningful in people’s lives. From there, we define a clear brand purpose, supported by the beliefs and behaviors that guide how the brand shows up in the world. This strategy comes to life through actionable brand guidelines, defining visual identity, voice & tone–so the brand shows up consistently and authentically across every touchpoint.