PROTEIN PACKAGING
READY FOR PRIME TIME.
Sealed Air
Challenge
Sealed Air is a global provider of plastic food packaging. Brand engagement and differentiation across five continents, cultures, and languages was the ask.
Solution
Sealed Air products are compelling because they make proteins look beautiful on the grocery shelf. To stand apart from an industry sea of sameness, we took inspiration from about as far outside the category as you can get–the fashion industry.
Global Application
We worked with Sealed Air marketing teams and partner agencies around the world to "transcreate" messaging and ensure local cultural relevance. A 65-page campaign guidelines document established consistency.
Things We Did
Global Campaign | Global Design Standards | Print & Digital Ads | Campaign Landers | Content Creation | E-books | White Papers | Sales Sheets | Inforgraphics