A COMMERCIAL BANK THAT CAN'T AFFORD BUSINESS AS USUAL.
State Bank
Challenge
State Bank was far outgunned and out-spent by brands like B of A and Wells Fargo. With limited resources, we had to be more strategic in reaching the target, small to medium-sized enterprises.
Solution
We saw things in our audience we also saw in State Bank. An entrepreneurial spirit. Bureaucracies stripped down. Employees empowered to take action. We used this insight and leveraged the way human brains tend to make purchase decisions. It starts with an emotional connection, then gets supported by rational reasoning. Our connection was about kindred spirits. We're a brand that gets you in a way the big banks simply can't.
Brand Mantra
We know who we're here for. We're for those who look at the world differently. Who work smarter. And faster. Who don't need a wake-up call to get up early. Or a suggestion to stay late. We're for people who are relentlessly driven. For businesses that tirelessly strive. Driving the economy as hard as they drive themselves.
We're here for the doers. Because we're wired precisely the same way. Cast from the same mold. We're a company of doers getting things done. By being proactive. By making decisions and taking action. Clearing the way ahead of the curve.
That's what doers do.
Things We Did
Brand Positioning | Integrated Multi-channel Campaigns | Digital & Print Ads | OOH | Paid Social | Pre-roll Video | Broadcast & Interstitial Radio | Email Campaigns | Direct Mail | Websites | Campaign Landing Pages | Sales Support Programs